Table of contents
Edit an Offsite Line Item
To edit your line item, click your campaign to reach the line item dashboard. Following this, click directly on the name of the line item you would like to edit. This will bring you to edit mode.
Settings
From here, you will be able to edit any of the line item steps.
Edit Line Item Name
When editing your line item name, remember it will only be seen by you on the Line Items page and Analytics page. It won't appear in your ads and will never be visible to shoppers.
We recommend you choose a name that will be easy to identify within the campaign dashboard or a report, such as “Date_Brand_Category_Retailer.” A line item name is unique and each line item must be named differently in the same campaign.
Edit Dates and Budget
Edit Start and End Dates
Here you will be able to adjust any schedule settings you would like using the following guide.
Start by selecting the start date on the calendar. If the start date is in the past, you will need to update it to today's date. No data will be lost by adjusting the start date. From here, you can select today's date or any date in the future.
Then continue by selecting an end date directly on the calendar. Your line item will stop serving ads and change to ended status on this precise date.
Edit a Line Item Budget
To edit a line item budget, enter the maximum amount for your line item to spend for the duration of your campaign. Your line item might not spend the entire amount. The amount is used as an objective and your line item will stop delivering when it is reached.
Edit Frequency Cap
Frequency Cap (Optional)
As an optional setting, you can edit a Frequency Cap to limit the number of impressions shown to a unique shopper.
The Frequency Cap can be set at either the line item or at the campaign level, but the campaign level will take precedence over all of the line items. Once the campaign level frequency cap is hit, all line items under that campaign will stop serving ads to that shopper.
To edit a Frequency Cap, enter the maximum number of impressions to serve to each unique shopper per hour, day, or week.