Step 3: Creatives

In this step, you will select which Creative Type you would like to advertise with for your campaign. The Creative Type you select in this step must match the creative you plan to associate with the line item.

Creative Types 

Select the specific creative type you will use:

• Display: You can select from an Image (static) banner, a Dynamic banner (DCO), an Image (HTML ad tag), Adaptive, and Showcase formats with brand and product messaging to engage shoppers.

• Video:

  • You can upload a video in an MP4 file: Use relevant and engaging online video creatives to inspire shopper purchases.

  • You can add a video vast tag: Use the Video Ad Serving Template to make video ads delivery and tracking easier

Once you have selected your Creative Type, use the creative search bar to select the creative you want to associate with the line item.

A creative must meet the following criteria to appear in the drop-down: 

• Creatives must be built in the Creative Library 

For more information on creatives, visit the Shared Library: Creatives section.

Ad Preview

Once the creative is selected, you will see an ad preview of what your ad will look like when it appears in your campaign. You may preview more than one creative by selecting and deselecting from the available list.