Table of contents
Creatives
In this step, you will select which Creative Type you would like to advertise with for your campaign. The Creative Type you select in this step must match the creative you plan to associate to the line item.
Creative Types
Select the specific creative type you will use:
Display uses static banner, dynamic banner (DCO), and HTML banner (tag) with brand and product messaging to engage shoppers.
Video uses relevant and engaging online video creatives, MP4 Video and VAST Video, to inspire shopper purchases.
Once you have selected your Creative Type, use the creative search bar to select the creative you want to associate with the line item.
A creative must meet the following criteria to appear in the drop-down:
Creatives must be built in the Creative Library
For more information on creatives, visit the Shared Library: Creatives section.
Ad Preview
Once the creative is selected, you will see an ad preview of what your ad will look like when it appears in your campaign. You may preview more than one creative by selecting and deselecting from the available list.
3rd-party Trackers (Optional)
A 3rd Party Tracker is an additional measurement beyond what is available in the Criteo platform. Trackers, in the form of either an image code or javascript code, are appended to ads for a number of reasons, including 3rd party verification to ensure your ads are not attributing any fraudulent clicks. Read more in the 3rd-party Trackers section.