Table of contents
Review & Launch
The last step of creating a line item is reviewing the entire configuration.
Once you’ve confirmed the line item is set up the way you want, click Launch to create the line item.
If the start date you’ve selected in step 1 of your line item’s creation is today, your line item will automatically launch after you save it and switch to Active status once the retailer approves it on their end.
If you’ve selected a date in the future, your line item will save and have a Scheduled status. On the selected date, it will automatically switch to Active and start delivering ads once the Retailer approves it on their end.
After clicking Launch, you will be brought back to the Line Item Dashboard for the campaign your line item lives within. At this point, you can view your line item by clicking its name on the Campaigns page. You can view, edit, and manage any of your line items on the resulting line items page.
Pre-Launch Checklist & Recommendations
Below is a list of targeting options for your line item. We have listed some key areas to double check before setting your campaign and line item live. We have also included some recommendations for certain levers based on where we have seen the best performance across advertisers.
Dates are correct – Both at Campaign and Line item level
Appropriate budgets have been input
Ensure the sum of line items’ budgets = campaign budget
Frequency caps at the campaign level take precedence over frequency caps set at the line item level
Ensure the balance you select when launching the campaign is correct because this cannot be changed after launch
Selecting products within line item creation is used for attribution purposes. They will only be featured in creatives if you select Dynamic Creatives (DCO) for your line items.
Only audiences built for the selected retailer will appear. It is not possible to use one retailer shopper data for another retailer.
You MUST select at least one country for geo targeting
Recommend optimizing for clicks/completed video views
CPM
Fees are included in the max CPM so set your target accordingly - e.g. Max bid is $4, with a $2 or 50% retailer audience fee: entered CPM should be $6
Video inventory is typically more expensive than display, therefore the target CPM should be ~3X higher than a display line item. This is up to you to decide ultimately.