Supply-side Metrics

Attribution Metrics are used to measure the success and performance of your campaigns and provide insights into the sales your campaigns have delivered.

Attributed Sales

A measure of the conversions of your campaign. A sale that was determined to be directly triggered by your marketing campaign according to our attribution rules.

Assisted Sales

When multiple ad events assist in influencing a sale, these assisting ad events are called assisted sales. Keeping note of which events assisted in a sale can aid in your Retail Media strategy.

Assisted sales are:

• Valuable in demonstrating the usefulness of branding or offsite media in conjunction with traditional auction ad line items.

• Calculated internally and can be awarded to multiple campaigns across an account.

To view the assisted sales for specific line items on the Line Items page in the Criteo CMax Platform:

• In a Demand account, click Campaigns to access the Campaigns page.

• In the Campaigns table, click the name of the campaign that contains the line items you want to view.

• On the Line Items page, the Assisted Sales column contains the assisted sales amounts for each line item of that campaign.

Cost per Order (CPO)

The amount spent on advertising to receive a purchase order from a customer.

• Formula: Spend / Number of Orders

Return on Ad Spend (ROAS)

A measurement of how many dollars you will receive for every dollar you spend on ads. ROAS can vary based on your attribution settings.

Dimensions are attributes of your data. They aggregate the metrics in your reports and are used as breakdowns.

For example, the Campaign dimension indicates the campaign(s) to which a sale was attributed. You can view dimensions in the reports on the Analytics page. Dimensions differ slightly between the demand-side and the supply-side of CMax.


Advertised Product Category

The category of the product that is being advertised. This category is retailer-specific and may vary from retailer to retailer.

Advertised Product ID

Advertised product identifying number. This references the same ID used in catalogs.

Advertised Product Name

Name of the advertised product.

Campaign

Campaigns are the highest level of hierarchy in CMax and group your ads by advertising budgets and attribution settings. Campaigns house line items. All settings set on the campaign level take priority over settings made on the line item level.

Campaign ID

Campaign identifying number for reporting.

Campaign Type

Type of campaign configured (Onsite Sponsored Products or Onsite Display).

Keyword

Keyword or phrase used to land on the search page where an ad creative rendered.

Line Item

Each campaign consists of one or several line items. You must have at least one line item to start running ads. A line item is where you will select all settings that define your ad (like pacing, pages, formats, retailers, etc.).

Line Item ID

Line item identifying number for reporting.

Page Type

The type of retailer web page an ad creative is rendered on (ex: homepage, browse page, search page, product detail pages, etc.).

Product

Product or SKU (Stock Keeping Unit) is the actual promoted product. You can see it by name, retailer ID, or a universal identifier like MPN or GTIN. Product dimensions are only available in Onsite Sponsored Products campaigns.

Product Category

The taxonomy of products that are promoted within CMax. This is based on the Universal Google Taxonomy (This is not the taxonomy of the pages your ads render on).

Retailer ID

Retailer identifying number for reporting.

Retailer

Name of the retailer the line item is running on (Target, Best Buy, etc.).