Create an Onsite Sponsored Products Campaign

In this guide, you will learn how to create an Onsite Sponsored Products campaign. Navigate to the Campaigns section of the platform and follow the steps below:

Click the +Campaign button on the Campaign page.

Select Onsite.

For Campaign Type, select Onsite Sponsored Products.

For Buy Type, select Auction.
Note: Most campaigns are auction-based. Should you wish to explore a Sponsorship, please reach out to your Account Strategist.
Name your campaign.
- The campaign name you choose will be seen only by you in the Campaign and Analytics Section. It won't appear in your ads and will never be visible to shoppers.
Map to an available balance.
Note: Balances are required to add funds to an account so that your campaigns can run. You can now map a campaign to a balance directly during campaign creation, and update the balance mapping later in Campaign Settings.
Schedule your flight dates
- The campaign flight date is different from the line item’s flight dates.
- Adding an end date to your campaign is optional.
- The end date of the campaign takes priority over the end date of the line item.
Input and define your budget.
Note:
- Setting up a budget for your campaign is optional. When creating your campaign, select one of the options below:
  - Uncapped Budget: Your campaign will spend from the funds available in the balance that you set up in the Billing Section of the platform.
  - Capped Budget: Your campaign will stop running when the budget entered is reached. You can set up a budget at the campaign level.
- You have the option to set a monthly or daily cap. If you set a cap at the campaign level, the campaign will stop spending once the line items under that campaign reach the amount specified in the cap.
  - Monthly Cap:
    Your campaign will spend until the amount set at this level has been reached by all line items for the entirety of the month.
  - Daily Cap:
    Your campaign will spend until the amount set at this level has been reached for all line items in one day.
- Automatic Daily Budget is available at the campaign daily budget level, exactly like the line item level:
  - This tool divides the budget evenly across all days in the campaign, and will automatically take any underspend and divide it evenly across the remaining days of the campaign.
  - To enable this option, 3 fields will be required:
    - Campaign Start Date
    - Campaign End Date
    - Campaign Total Budget
Customize your attribution settings.
- We recommend maintaining the default settings. However, you can change them to suit whatever your needs may be.
- The conversion cycle can be drastically different between a shopper buying groceries and a shopper buying a TV. Your return on ad spend (ROAS) measurement can also be different depending on your objectives (lower or upper funnel) and the ad formats that you are running.
- Customize your attribution settings to fit your campaign's goal by selecting which Lookback Window to use and defining the Product Match for both Post-Click and Post-View conversions.
  
  The Lookback Window is the eligible time period between a sales transaction and an ad event. The Product Match is the relationship between the purchased product and the advertised one.
- You can choose from the following Lookback Window options:
  - Post-Click Settings
    - Lookback Window:
      7 Days
      14 Days
      30 Days
    - Product Match:
      Same product
      Same product, same category
      Same product, same category, same brand
  - Post-View Settings
    - Lookback Window options:
      No Post-View
      1 Day
      7 Days
      14 Days
      30 Days
    - Product Match options:
      Same product
      Same product, same category
      Same product, same category, same brand
- The Post-View lookback window cannot be greater than the Post-Click lookback window.
- By default, the following Attribution Settings will be used unless edited:
  - Post-Click: 30 Days, Same Product + Same Category
  - Post-View: 1 Day, Same Product
- In the beginning, we recommend that you set up an attribution window that you’re used to, in order to compare apples to apples. Then, as you turn on more campaigns, you can consider changing your model to see the impact of those changes.
  
  You can change the attribution settings after creating your campaign and launching your line items.
- When adjusting your attribution settings during a campaign flight, there will be up to a 2-hour delay before the new settings are reflected in reporting. All reporting will then update to reflect your new attribution.
Click Next. Your campaign is now ready for you to add your line items.