Getting Started
There are a few things that need to be set up before launching an Offsite campaign. Use this guide to get started.
Creative and Audience
First, you’ll need to build your desired creative and audience in the Shared Library. These steps can be performed in any order, but you’ll need both completed prior to launching an Offsite campaign.
To build a creative, make sure you know what creative type you would like to advertise and have the creative easily available to be added into the platform.
To build an audience, you will want to have an idea of who your target audience is, the platform will walk you through the rest.
Brand Safety
If you have your own inclusion or exclusion lists for Domains and App bundles, reach out to your Criteo representative so the team can upload your list to the platform for you. If you do not have an inclusion or exclusion list already, you will be able to select from Criteo's available blocklists.
Campaign Overview
Campaigns in Commerce Max group together related line items with a common buy type. They are the foundation of your advertising strategy and one of the core pillars of Commerce Max.
Offsite Awareness campaigns run on a cost-per-impression (CPM) basis. You can select a specific audience (rates and availabilities as determined by the Retailer) and creative, as well as advertise specific SKUs.
Campaigns and Line Items
Each campaign consists of one or several line items, which group your ads by retailer, dates, creative, SKUs, and targeting.
In a Campaign, the attribution settings, ad preview, and frequency cap are set by you.
You can run an ad only after a campaign has been created, at least one line item has been created, and a balance is appended to the campaign.
Once you've built your creative and audience, click +Campaign to begin creating a campaign. You will be able to link your creative and audience during the line item creation steps.