Table of contents
Optimization Goal and Strategy Targets
Optimization Goal
In this step, you'll select the optimization goal for your campaign.
Optimize for Complete Video Views (Video only): This strategy will buy as many completed views as possible while delivering your line item budget. You pay for impressions with a Max CPM (optional). Strategy will aim to buy as many impressions as possible always respecting the specified maximal CPM, if specified.
Optimize for Qualified Clicks (Image and Dynamic Display only): This strategy will buy as many landed clicks as possible while delivering your line item budget. You pay for impressions with a Max CPM (optional). Strategy will aim to buy as many impressions as possible always respecting the specified maximal CPM, if specified.
Strategy Targets
Next, you will input an amount you would like to target for your ads. The Max CPM can be adjusted at any time during the flight of a campaign.
If you selected to Optimize for Complete Video Views or Optimize for Qualified Clicks above, the amount defined for this strategy is the maximum amount you are willing to pay for 1,000 impressions.
Automated Budget Allocation
If you selected Automatic Budget Allocation, the optimization goal applied to the campaign level will apply to all line items inside. You will be able to define the Max CPM per line item.