Optimization Goal and Strategy Targets
In this step, you'll select the optimization goal for your campaign.
Optimize for Conversions: This strategy focuses on maximizing sales while minimizing the cost per order, all within your designated budget. You will be charged for impressions. The goal is to generate as many conversions as possible while adhering to the specified maximum Cost Per Order (CPO), if one is provided.
Optimize for Revenue: This strategy aims to achieve the highest volume of sales possible while staying within your budget. You will be charged for impressions. The objective is to drive as high revenue as possible while respecting the specified minimum Return on Ad Spend (ROAS) if one is provided.
Optimize for Complete Video Views (Video only): This strategy will buy as many completed views as possible while delivering your line item budget. You pay for impressions with a Max CPM (optional). The strategy will aim to buy as many impressions as possible always respecting the specified maximal CPM, if specified.
Optimize for Qualified Clicks (Image and Dynamic Display only): This strategy will buy as many landed clicks (clicks that have at least 2 advertiser events within an hour of the click) as possible while delivering your line item budget. You pay for impressions with a Max CPM (optional). The strategy will aim to buy as many impressions as possible always respecting the specified maximal CPM, if specified.
Automated Budget Allocation
If you selected Automatic Budget Allocation, the optimization goal applied to the campaign level will apply to all line items inside. You will be able to define the Max CPM per line item.