Table of contents
Optimization Goal
In this step, you can edit the optimization goal for your campaign.
Optimize for Complete Video Views (Video only): This strategy will buy as many completed views as possible while delivering your line item budget. You pay for impressions with a Max CPM (optional). Strategy will aim to buy as many impressions as possible always respecting the specified maximal CPM, if specified.
Optimize for Clicks (Banner only): This strategy will buy as many clicks as possible while delivering your line item budget. You pay for impressions with a Max CPM (optional). Strategy will aim to buy as many impressions as possible always respecting the specified maximal CPM, if specified.
For more information on optimization goals and strategy targets, see the article