Audiences and Creatives
Making optimizations to your line items is an important step to ensure your line items are successful. There are many different levers within the platform where optimizations can be made. Understand the key areas where you can make adjustments to help your line items succeed.
Audiences
Audiences only apply Onsite Display and Offsite Display campaign types. Audiences are where you select a group of shoppers you want to see your ads.
On products that are not purchased frequently (e.g. electronics), we recommend exclude recent purchasers. This will allow you to spend your campaign budgets on users that didn’t yet purchase your product.
Audience not scaling: Audience size optimization.
Increase lookback window gradually, using 30 days at a time as a recommendation
Add more categories or brands
Audience not "performing" (low sales): Test out new audiences
Create audiences of users that have added products to cart with an exclusion of those that have purchased
Test shorter lookback windows to target users who have more recently shown interest
Commerce Max has a built in audience builder tool If you need to learn the basics of an audience, learn how to build an audience with our Build an Audience article.
Creative
Creatives only apply Onsite Display and Offsite Display campaign types. Creatives are the active image that appears to the shopper on the webpage.
Map additional creative sizes to the line item. Key sizes include:
Display: 300x250, 300x600, 728x90, 160x600
Mobile: 320x50, 300x250, 300x480, 300x50
320 x 50, 300 x 250, 728 x 90, 300 x 600 accesses 90% of inventory
Commerce Max has a built-in creative builder tool. Learn the basics of it with our Build a Creative article.
For guidelines on your creatives, checkout our Creative Guidelines article.