Onsite Display Basics
What Is Onsite Display?
A Retail Media campaign type that shows display ads on a retailer's website or app, using the retailer's first-party data, priced per thousand impressions (CPM). To learn more, please see Getting Started With Onsite Display.
How Is Onsite Display Priced?
On a CPM basis, so you pay for impressions rather than clicks. Onsite Sponsored Products, by contrast, is priced per click.
What Ad Types Can I Run?
Commerce Display ads, which combine your brand assets with retail-native features such as add-to-cart and live product availability, and Standard Display banner ads built from your own assets. To learn more, please see Getting Started With Onsite Display.
Onsite Display Campaign Types and Setup
What Is the Difference Between Auction, Preferred Deals, and Sponsorship?
Auction lets you bid in real time for impressions and run several page types in one line item. Preferred Deals target a chosen audience at a CPM rate arranged with the retailer. Sponsorship takes over a page for all of its visitors at a flat rate. To learn more, please see Create an Onsite Display Campaign and About Onsite Display Bidding.
What Are the Attribution Defaults?
14 days post-click and 14 days post-view, both same product and same category. You can change these. To learn more, please see Create an Onsite Display Campaign.
How Do I Control How My Budget Is Spent over Time?
With pacing: Even, Ahead, As soon as possible, or Daily budget cap, depending on your buy type. To learn more, please see Create an Onsite Display Line Item.
Onsite Display Targeting and Bidding
What Page Types Can I Target?
Depending on the retailer: Homepage, Search, Category, Product Detail, Merchandising, Deals, and Order Confirmation. Auction line items can use several at once; Preferred Deals and Sponsorship use one. To learn more, please see About Onsite Display Page Types.
How Do I Reach a Specific Group of Shoppers?
With advanced targeting: Add to Cart, Store ID, or Audience. Without it, your line item uses contextual targeting. To learn more, please see About Onsite Display Targeting Options.
How Do I Estimate Inventory and CPM Before Booking?
Use the Onsite Display Forecaster. To learn more, please see About the Onsite Display Forecaster.
Submitting an Onsite Display Line Item for Review
Do I Need a Balance to Launch, or to Send a Line Item for Review?
You do not need a balance to submit a line item for review. However, a campaign needs a balance appended before it can spend.
Can I Submit a Line Item Without Any Products?
No. At least one product is required.
Can I Retract a Submission That Has Been Sent for Review?
No, but you can edit a line item that has already been sent for review.
Will the Retailer See Line Items for Other Retailers Under the Same Campaign?
No. A retailer sees only the line items assigned to them.
Will the Retailer See My Gross Budget or My Working Media Budget?
The retailer sees the line item budget less fees, which is the working media budget.
Will the Platform Tell Me If My Proposal Does Not Comply with Retailer Guidelines?
No. Retailer-specific guidelines are not built into the line item workflow, so check them yourself before submitting.
Onsite Display Approvals, Rejections, and Partial Approval
Can a Retailer Approve My Creative but Reject My Proposal?
Only when you submit a modification to a previously approved proposal. If the retailer rejects the modified proposal, the original settings apply until a revision is approved. For a brand-new line item, the retailer cannot approve the creative and reject the proposal.
If a New Line Item and Its Creative Are Sent Together, Must the Retailer Approve or Reject Both Together?
The retailer can approve both, reject both, or approve only the proposal. For new line items, approving the creative while rejecting the proposal is not possible. Onsite Display Auction line items can also be partially approved. To learn more, please see Partial Line Item Approval for Onsite Display (Auction).
Can a Retailer Approve a Desktop Creative but Reject a Mobile Creative?
No. The retailer approves or rejects both together. They can use the comment box to explain what needs to change.
Does Sponsorship Use the Same Approval Workflow?
Yes, but some settings on a live Sponsorship line item cannot be edited, including the end date and budget. To change those, submit a new line item.
Onsite Display Approval Notifications
Is There a Notification When a Line Item Is Approved or Rejected?
Yes. You receive an in-platform notification as soon as the retailer completes their review. In-app notifications are on by default.
To add email notifications, go to Account Settings > User Preferences > Notifications, select Booking & Approval, and turn on email. Email notifications include a direct link to the campaign, and you can keep both in-app and email notifications on at once.
Editing an Onsite Display Line Item and Re-Review
If I Update a Line Item, Does It Need a New Review?
It depends on the field and whether the start date has been reached. To learn more, please see Edit an Onsite Display Line Item, which lists which fields require re-review.
If a Change Needs Re-Approval, Does the Line Item Pause?
No. It keeps running with its current settings and updates automatically once the change is approved.
If the Retailer Approves My Edit, Do I Need to Do Anything Else?
No. The update pushes out immediately after approval.
What Happens If the Retailer Rejects My Edit?
The line item keeps its original settings until an edit is approved.
If I Update a Creative in the Creative Library, Is the Line Item Sent for Re-Review Automatically?
Yes. You do not need to resubmit it. Once approved, the creative updates for delivery automatically.
Why Can I Edit the Budget Without Approval Once the Line Item Is Active, but Not Before?
Before the start date, the retailer needs to know the budget when deciding whether to approve. Once the line item is active, you can change the budget without re-review, so you can adjust it based on performance or scale.
If I Only Want to Troubleshoot or View a Line Item, Will That Submit Something to the Retailer?
Only if you change a setting and click Save & Publish or Save & Exit, and only for fields that require re-review. To view settings without submitting anything, use Close and discard any changes.
Toggling, Pausing, and Booked Inventory on Onsite Display
How Does Toggling a Line Item On or Off Interact with Review?
Toggling behavior is unchanged. Toggling a line item off pauses its delivery; toggling it on restores delivery. Toggling off while a line item is In Review does not retract it from the retailer's ad review center.
Does a Paused Line Item Still Count as Booked Inventory?
Yes. A line item that is approved but paused is treated as booked inventory by the platform.
When My Line Item Is Approved and Impressions Are Reserved, Can Another Advertiser Reserve the Same Impressions?
Yes. The platform does not prevent this, and forecasted impressions do not yet exclude booked impressions. The retailer tracks what has already been booked when reviewing a new proposal.
Managing a Live Onsite Display Line Item
Can I Change the Retailer, Start Date, or Page Type After Launch?
No. Create a new line item for any of these. To learn more, please see Edit an Onsite Display Line Item.
Why Isn't My Line Item Serving?
Common causes include all creatives or all products being rejected, a line item left in draft, or a line item toggled off. For a partly-approved Auction line item, check which properties were rejected. To learn more, please see Partial Line Item Approval for Onsite Display (Auction) and Identify and Fix Line Item Delivery Issues.
How Do I Improve Performance?
Adjust pacing, targeting, SKUs, creative, or budget allocation, depending on your goal. To learn more, please see Optimization Tips for Onsite Display.
Onsite Display Campaign Status, Process, and Creatives
Why Does My Campaign Show Scheduled While Its Line Items Are In Review, Draft, or Incomplete?
Campaign status is based on the campaign start date, which for Onsite Display is the earliest start date among its line items. If that date is in the future, the campaign shows Scheduled, regardless of whether its line items are submitted or approved.
How Do I Switch the Creative on a Line Item Mid-Flight?
Two options: set up a separate line item for each creative version with its own start and end dates and submit both for approval in advance so they are scheduled; or, on the swap date, link the new creative and submit it for approval. The old creative keeps serving until the retailer approves the new one.
Can I Attach an Image in the Retailer Comment Box?
Not at this time. Send images outside the platform using another tool.
Can I Download a Creative from the Retailer's Ad Review Center?
No. The creative image cannot be downloaded from the Ad Review Center.
How Do I Handle a Creative with Two Language Versions?
Creative formats with multiple languages are set up as custom formats. Upload the creative images to the creative in the Creatives library as usual. The retailer can preview all supported languages using the Creative Live Demo feature in the Ad Review Center.