What's New on Commerce Max 2026

🚀 New

• Cost Transparency Report. A new downloadable report in the Billing Menu that provides an itemized, billing-aligned breakdown of media spend, platform fees, and total billed costs. Gives advertisers and agencies clear visibility into total campaign costs.

🚀 New

• AI Shopping Assistant Page Type. A brand new ad placement page type that extends retail media into AI-powered shopping assistants. Brands can stay visible during high-intent discovery moments, retailers unlock a new monetization surface, and shoppers find relevant products through conversational search.

• In-Platform Agent. An AI-powered chat interface built directly into Commerce Max. Ask questions about your campaigns in plain language and get back performance data, trends, and visualizations in seconds.

• Digital Shelf Intelligence Report. Currently available to US & Canada users only. A new self-service report surfaces engagement and sales performance across both organic and attributed data, at the Brand and SKU level, with built-in category benchmarking. Enables advertisers to contextualize performance against product visibility, identify gaps, and inform investment decisions across SKUs, categories, and retailers.

⚡ Improvements

• Partial Line Item Validation. Retailers can now approve or reject individual properties within an Onsite Display (Auction) line item, rather than the entire line item. Advertisers receive visibility into which properties were rejected and can make targeted changes and resubmit — reducing time to activation and improving feedback quality.

🚀 New

• Campaign UI Updates. Budget Mapping is now available within the campaign creation flow and settings. The Campaign overview page has been redesigned to show key details and line item information in a clean, organized layout — making it easier to create, manage, and optimize campaigns in self-service.

🚀 New

• Improved Fees Management. Enhanced fee management with clearer categories and campaign type-level pricing control. Improves fee transparency, separates platform and services fees, enables flexible pricing, and removes manual reconciliation through fully configurable fee management.

• Pacing Indicators for Onsite Display & Offsite. New metrics — Pacing Rate, Budget at Risk, and Spend to Date — are now integrated into the Campaigns and Line Items dashboards for Onsite Display & Offsite campaigns. Quickly identify under- or over-pacing budgets and take corrective action mid-flight.

⚡ Improvements

• Onsite Display Forecaster: Available Inventory % & Ad Format. Est. total saturation has been replaced with Available inventory (%) for a clearer, bid-independent view of supply availability. Users must now select an Ad Format when setting up a forecast, ensuring the headline output reflects only the intended creative format.

🚀 New

• Change History Tool. A centralized repository of key past actions taken within an account. Gives advertisers improved visibility into changes made across their accounts, driving accountability and more informed optimization decisions.

• Custom Reports: Background Processing. Custom reports are now generated in the background, allowing users to continue working while reports process. Track report status (Queued, In Progress, Completed, Failed) and download once ready. Reduces timeouts and handles larger, more complex datasets reliably.

⚡ Improvements

• Keyword Model Enhancements. An updated keyword model trained on refreshed data and simplified signals improves how Sponsored Products match shopper searches — delivering more relevant ads for shoppers, higher engagement and revenue for retailers, and stronger campaign performance for brands.

🚀 New

• Keyword Search Conquesting for Sponsored Products. We have introduced a new line item-level workflow that allows you to deploy sophisticated keyword targeting strategies that include both offensive competitor keyword conquesting and defense of your own branded searches. The new workflow gives you the ability to vary your bidding, budgeting, and targeting approach by the types of keywords each line item is allowed to target.

⚡ Improvements

• Changes in Attribution Latency for Commerce Max Offsite Ads. We’ve updated our attribution pipeline to better support offline (in‑store) sales data. As part of this improvement, Commerce Max Offsite ad attribution and reporting will now appear after 72 hours, instead of the previous 9‑hour window. This is because some retailers send in‑store sales data several days after the transaction. By extending the attribution timeline, we can capture more of these offline sales and provide a more complete and accurate view of campaign performance. This change affects reporting only and sales data used by our optimization algorithms remains unchanged.

• Scheduled Reports: To address security concerns, we’ve made updates to ensure stronger controls around the data we allow to be shared. You will now be required to select report recipients from a predefined list rather than entering email addresses freely. This includes only email addresses associated with users who have permission to access the account.